Monday, November 19, 2012

Film Studies Four - The Male Gaze


This week our film studies class revolved around the subject of the male gaze, looking into the portrayal of gender in film and how it is informed by the author.  I have noticed this technique in a wide variety of film genres which work very effectively when trying to captivate a viewer into a story or situation.  The gaze attracts the viewer whether they are male or female, seducing them with the use of images and sound.  An example of this is from a film we were shown in class entitled, Gilda.



The scene reveals two male characters walking towards a room where the viewer hears a woman singing with a soft heavenly voice.  Immediately the viewer is hypnotized and transported into the scene, intrigued.  When Gilda is introduced to the scene for the first time, Jonny’s facial expression, silent and paralysed, tells the viewer that he is mesmerized by her beauty.  It can also be seen that Gilda is aware of her natural beauty and this is expressed thoroughly to the viewer with the way she flirtatiously addresses Jonny in this scene:

“I want all the hired help to approve of me”.

Gilda expresses this desire directly into Jonny’s eyes, as if she is speaking directly to him instead of referring to the public in the casino.  Further evidence of these emotions are when the two gentlemen leave the room and a close-up of Gilda’s facial expression transforms to a more calmer and neutral state, as if the cute charm and interesting personality was solely for Jonny – as if she is thinking about what she has done.

“A beautiful face, is the most beautiful of sights.  There is a legend who invented the close-up in order to capture it in greater detail.  The simplest close up is also the most moving”

I feel that the author portrays the character of Gilda very well as it attracts me into the film with the use of images and sound whilst making me curious as to how these character’s relationships will unfold.  The use of close-ups in this scene is very powerful.

Over the last few decades women have become more independent, intelligent and rather superior to the male gender:

“One might reach the conclusion that women have escaped the sphere of production only to be absorbed the more entirely by the sphere of consumption, to be captivated by the immediacy of the commodity world no less than men are transfixed by the immediacy of profit…Women mirror the injustice masculine society has inflicted on them – they become increasingly like commodities”.

Adorno compares the two sexes with their desires, and rather, clichéd aspects of the gender’s personality.  Women desire men to lust over them and to be gazed upon as beautiful whilst men desire wealth and power in the world.  I find it fascinating and effective that he uses the term “consumed” by the viewer because this metaphorical term really describes men’s lust and attraction to the female form, as if it is a requirement in everyday life and they have transformed themselves into an asset.

A section of the reading that I completely agreed with spoke about the Miss World competition and how it affects women:

“Their condition is the condition of all women, born to be defined by their physical attributes, born to give birth, or if born pretty, born lucky; a condition which makes it possible and acceptable, within the bourgeois ethic, for girls to parade, silent and smiling, to be judged on the merits of their figures and faces”.

Miss World Competition can only be viewed as a positive process through the male gaze. Feminist thoughts from the 1970s forced women to reassess their position within the world, with many choosing to reject the objectifying view of patriarchy. These Miss World competitions effectively reduce women to their physical features, ignoring their intellectual merits entirely.

Women who take part in these competitions accentuate their visual aesthetic in order to capture the attention of the viewer. “Now I’m looking for the ideal man to marry,” a statement from Miss Grenada, exemplifies the material gain which the majority of these women wish to achieve through the performativity of their aesthetic beauty. In an especially feminist stance, one could argue that women play upon the vulnerability and consuming nature of the male gaze in order to achieve their goals. Modern women seem to monopolise the patriarchal gaze to their advantage whilst superficially appearing to submit to established gender normativity.
   
Mulvey distinguishes two approaches in which cinema produces pleasure, both representing psychological desire of the feminine form.  The first is in relation to scopophilia, pleasure acquired from subjecting someone to one’s gaze whilst the second is identification with the character in question.

A great example of this monopolisation is Jessica Rabbit from the film Who Framed Roger Rabbit?, a human cartoon character who is perceived as one of the sexiest female characters in animation history. The scene shown in class exemplified the female form of Jessica, emphasising her hourglass figure and showing us the reaction of the male crowd who are captivated by her. Jessica uses her sexuality to bribe Eddie’s character by flaunting her femininity; guiding her walk using her chest and her long legs, pressing herself up against Eddie and looking in her hand mirror a lot. 



Her performativity and mystique is what is so alluring to Eddie and he is utterly captivated. This shows the viewer that she is fully aware of her beautiful attributes and it fascinates the viewer to ponder what is going to happen next.  I believe that the author portrays Jessica Rabbit’s character perfectly in this scene alone as she is knowingly performing to her male audience in a pretence of submitting to the male gaze whereas in reality she is exploiting this male weakness to her own advantage.

The use of the male gaze in film is a very effective technique and I consider it to be crucial due to the way the author characterizes individuals in their pieces of work, which helps the viewer understand the personalities and general attributes of characters.  I feel that imagery and sound play vital roles in the success of these techniques and they harmonize with each other to help create a great character which encapsulates the audience.
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References:

Laura Mulvey, Visual And Other Pleasures, (Bloomington, Indiana University Press, 1989)

Laura Mulvey, Fetishism And Curiosity, (Bloomington, Indiana University Press, 1996)

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